Creative direction
Concepts, scripts and visual direction that give a film or brand campaign a clear point of view.
Creative direction · AI filmmaking
Fahmi
Al-Metwalli
AI Creative Director
& Filmmaker
Dubai, United Arab Emirates
Cinematic stories shaped through direction, performance and craft. AI is part of the production process.
About Fahmi
Fahmi Al-Metwalli is an AI creative director and filmmaker based in Dubai, UAE, with a background in television, digital media and advertising. He works across creative direction, cinematic AI film and brand storytelling, and is the founder of FAI GEN.
His work connects the idea and script with visual development, performance, continuity, editing and sound. His production focus includes Arabic storytelling for audiences in the UAE and wider MENA region.
فهمي المتولي
Creative practice
AI filmmaking
Cinematic image and video production, with attention to performance, camera language and continuity.
Production workflows
Connecting generated material with editing, sound and finishing so the work functions as a complete film.
Global Prompt Engineering Championship 2025
Third place. Video category.
Al Ghad reported Fahmi’s third place in the short video category of the 2025 competition in Dubai. Emarat Al Youm also covered his participation and interviewed him about the challenge.
Read the independent coverageDirecting before generative AI
elCinema lists Fahmi as director of Bs Biakha (2019), also titled بس بياخة. His creative practice brings that filmmaking background into AI production.
View the directing credit on elCinema